{"id":1271,"date":"2015-01-24T13:31:03","date_gmt":"2015-01-24T05:31:03","guid":{"rendered":"http:\/\/portmanteau.sg\/?p=1271"},"modified":"2018-06-03T18:47:59","modified_gmt":"2018-06-03T18:47:59","slug":"stella-bugbee-the-coveteur","status":"publish","type":"post","link":"https:\/\/portmanteau.sg\/blog\/2015\/01\/24\/stella-bugbee-the-coveteur\/","title":{"rendered":"Recommendation: Deskside -Stella Bugbee (The Coveteur)"},"content":{"rendered":"<p style=\"text-align: justify\"><a href=\"http:\/\/www.thecoveteur.com\">The Coveteur<\/a>\u00a0just launched a new series called Deskside, which features interviews with\u00a0leaders in various creative fields about\u00a0their career trajectories. Their first interview subject is Stella Bugbee, Editorial Director of\u00a0<a href=\"http:\/\/thecut.io\/1yRMGBT\" target=\"_blank\" rel=\"noopener\">The Cut<\/a>, and for a relatively short interview, she provides numerous\u00a0gems on fashion journalism. These range from deciding what to cover to daily editorial schedules, whom to employ and how she strikes balance\u00a0between print and digital. She&#8217;s also responsible for bringing Cathy Horyn out of retirement, so she&#8217;s\u00a0plenty accomplished in my books. I find her mantra about &#8220;cover[ing] dumb stuff really smartly and smart stuff really lightly&#8221; very astute, just as her belief that a good knowledge of\u00a0different disciplines\u00a0strengthens your work, that &#8220;really good content does get the audience it deserves,&#8221; to &#8220;push your ideas as far as they can go&#8221; and that an interpretation of the news is more important that merely reporting it. As a whole, these nuggets\u00a0are as good as it comes in terms of advice for fledgling writers, but my personal favourite is her insistence on not dumbing down content:<\/p>\n<p style=\"text-align: justify\"><em>&#8220;I think we are in a really exciting moment where the audience is super smart and they want to be spoken to smartly. You know, you can have a site like ours the reader, she&#8217;s a super smart woman who wants to know about politics and trends and shopping, and read a super personal essay about someone\u2019s mother. Treating people like whole people\u2013I\u2019m hoping that\u2019s the trend. I think online is just getting more and more ambitious. I really hope that\u2019s the trend going forward.&#8221;\u00a0<\/em><\/p>\n<p style=\"text-align: justify\">Read the full article <a href=\"http:\/\/www.thecoveteur.com\/stella-bugbee-the-cut\/?mid=facebook_thecutblog\">here<\/a>.<\/p>\n<p><strong>Image Credit:<\/strong><br \/>\nPhotograph of Stella Bugbee by Erik Tanner from <a href=\"http:\/\/www.thecoveteur.com\/stella-bugbee-the-cut\/?mid=facebook_thecutblog\">The Coveteur<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Stella Bugbee, Editorial Director of The Cut, dispenses the secret to straddling digital and print successfully.<\/p>\n","protected":false},"author":3,"featured_media":1273,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[11],"tags":[],"class_list":["post-1271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-recommendation"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/portmanteau.sg\/blog\/wp-content\/uploads\/sites\/3\/2015\/01\/Stella_Bugbee-22.jpg","jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6TvUL-kv","_links":{"self":[{"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/posts\/1271","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/comments?post=1271"}],"version-history":[{"count":2,"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/posts\/1271\/revisions"}],"predecessor-version":[{"id":3388,"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/posts\/1271\/revisions\/3388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/media\/1273"}],"wp:attachment":[{"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/media?parent=1271"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/categories?post=1271"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/portmanteau.sg\/blog\/wp-json\/wp\/v2\/tags?post=1271"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}